"The standard for dealership performance — automotive and RV."
For 40 years, the best dealership consultants in the country have worked independently. Dealer groups are bigger. OEM programs want whole-dealership coverage. Private equity is buying up rooftops and expecting coordinated performance improvement across a dozen stores at once. No single independent consultant can serve that market anymore.
The Dealership Performance Council is a curated group of independent experts — sales, fixed operations, technology, accounting, and exit advisory — organized across both automotive and RV. One call gets a dealer a coordinated bench of specialists, instead of five separate engagements.
"I don't work for the Council. I sit on the Council."
The Automotive Division launches with Fixed Ops and Technology anchored by founding members.
The Council's founding discipline. Service sales process, advisor training, and department performance — built around each dealership's own staff and goals, not a canned script.
Private-label menu and performance technology, retention platforms, and the vendor evaluation work behind the AI Quarterback program.
The Council isn't a directory of solutions — it's a working knowledge base. These are the same assessment tools Council members use with their own dealer clients, open here first. Run the numbers, see where the gaps actually are, and if a real need turns up, a Council member is the next call — not the first one.
The same profit-potential model Chris runs with his own fixed ops clients — see what a service department turnaround is actually worth before the first conversation.
Open the calculatorFour decades of virtual service drive programs distilled into a working process — the same one behind the Council's fixed ops discipline, not a canned script.
Open the processA growing bench of independent experts sits on the Council — the founding names below are the start, not the whole roster. Named, invitation only.
40+ years in automotive and RV fixed operations consulting. Pioneer of virtual service presentation technology, with the industry's first virtual F&I programs in 1995 and virtual service drive programs in 2002. The AI Quarterback — evaluating and endorsing emerging dealership technology on the industry's behalf. Host, Automotive Insider with SteveKw.
25+ years in automotive fixed operations and aftermarket sales, building distributor networks and turning underperforming service departments into profit centers — on both sides of the business, dealership operations and national aftermarket sales. Built proprietary training and menu systems that generated $30K–$60K a month in incremental gross profit for dealership clients.
Director of operations with a track record of installing process and procedure changes that grow productivity and profit while cutting expenses. Deep retail dealership fixed ops background — has implemented the Liqqid menu program as fixed ops director across several large dealer groups. Bachelor's in automotive engineering and technology from Cal State LA, and a certificate in executive management from Notre Dame's Mendoza College of Business.
26+ years installing fixed ops systems, processes, and hands-on training in dealership service departments — a custom, dealership-specific approach rather than one-size-fits-all. Client base spans domestic and import franchises nationwide, with documented gross profit increases of $15K–$70K a month; Sheriff 5-Star clients typically become the most profitable fixed operations in their 20 Group.
Current Liqqid private-label distributor, bringing an established fixed ops and technology practice — and an existing dealer association network — into the Council's founding roster from day one. Experienced president with a demonstrated history in the automotive industry — skilled in negotiation, market planning, business planning, operations management, and channel sales development.
Keeping a customer is more profitable than replacing one — yet dealerships lose customers between the vehicle sale, the first service visit, and the years that follow. Through NexGen Solutions, Norman helps dealerships build a complete customer-retention process: a stronger sales-to-service handoff, more consistent advisor presentations, and non-transactional communication that keeps the dealership connected to customers between visits. The idea behind NexGen is simple — customer retention isn't a campaign, it's a continuous process.
Three decades building automotive management education — from on-site dealer consulting in the 1980s to DealersEdge's archive of 400+ resources and 500+ management topics introduced over the last 15 years. Anchors the Council's media and distribution channel: co-branded webinars, Council-branded content, and the annual State of Dealership Performance report.
For dealers, dealer groups, and OEM programs: one point of contact brings sales, fixed ops, technology, accounting, and exit advisory together — fully coordinated around your stores and your goals.
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